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DIXIEPLY’s Marketing for the Future!

DIXIEPLY’s Marketing for the Future!

DIXIEPLY

Marketing Efforts

            During 2020 DIXIEPLY’s marketing efforts have changed a lot. Since the launch of our brand-new website, we have been working on building our online presence. Not only is being visible on the internet important but creating a platform on social media plays a vital role in today’s day and age. With the introduction to COVID-19, these thoughts are even more relevant. It seems that this pandemic flipped our worlds upside down and has created more challenges for everyone.  Our specification reps are having a hard time meeting with customers face to face. In Florida, while trying to overcome these obstacles, we have started creating marketing videos for the A&D community.

Search Engine Optimization (SEO)

            Search Engine Optimization (SEO) was something that we always strive to improve on. With the new website, it has helped our visibility and we can now be found quicker. It is user friendly and this upgrade is something we are extremely proud of. Having a website that customers can easily navigate can make or break an opportunity for specifying a product.

Social Media Presence

            Social media is an outlet that our Florida team has really leveraged. With freshly graduated students entering the A&D community, more and more social media presence will be necessary. The younger generation uses these outlets for inspiration and ideas. The more content we put out there on a consistent basis, the more visible we are to everyone. We are excited to see the traction we are getting through social media and have even gained new customers.

Video Marketing

            The latest and greatest marketing efforts have been through video marketing. Our specification reps in Orlando came up with the idea to create weekly videos on the plethora of products that DIXIEPLY distributes to send out to their customers since face to face meetings are not currently an option. It’s been an incredible tool that keeps DIXIEPLY on the radars of their architects and designers. Creating a YouTube channel was the ideal way to keep their videos organized and easily found. If you would like to support and watch the videos, click on these links and subscribe so you won't miss any videos.

            All in all, we are more than thrilled about all the improvements we have made when it comes to our marketing and we are still learning daily. We will continue with our efforts to grow our presence in more ways than just one. As the restrictions let up, this is something we plan to take with us to the future. We hope to see you all there. Stay safe!

 
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Thermally Fused Laminate

Thermally fused laminate (TFL) and standard laminates have both come a long way in way in terms of quality and performance. These high-quality, wood-based solutions are ideal for vertical and horizontal furniture and interior design applications, with a variety of authentic designs and textures available.While TFL and laminates are produced differently, the same decorative paper […]

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2021 Closets Conference and Expo

DIXIEPLY

As the world slowly normalizes from the chaos and challenges of 2020, trade shows begin to make a resurgence. At the beginning of June, several Dixie branches participated in the Closets Conference and Expo hosted in West Palm Beach, Florida. The Expo catered to designers and fabricators, represented vendors from all facets of the industry […]

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Trusscore Solves Problems

DIXIEPLY

Homeowners are hungry for new product options and solutions for their residential projects – products that are easy to install, easy to clean, and won’t break the bank. Features of Trusscore Wall&CeilingBoard Bright, smooth, non-porous products that out-perform drywall in many use cases, particularly in damp rooms. Impact resistant, sheds water and installs easily – […]

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DIXIEPLY’s Marketing for the Future!

DIXIEPLY

Marketing Efforts             During 2020 DIXIEPLY’s marketing efforts have changed a lot. Since the launch of our brand-new website, we have been working on building our online presence. Not only is being visible on the internet important but creating a platform on social media plays a vital role in today’s day and age. With the […]

Learn More...

NEW! DIXIEPLY Order Track App, Power in the Palm of Your Hands

DIXIEPLY

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